The definition of target audience is a primary set of people of which something is aimed at. The target audience is a guide for the writers to write a TV programme or film according to which audience it is suitable for. For example in the media certain programmes are aimed at different age groups, races and gender. However not everyone fits into one target audience.
Take the programme ‘top gear’ as an example. The most obvious target audience that would be boys/ men maybe aged 9 to 40+ with an interest in cars. It would appeal to them because it is a show about cars the presenters are in their early 40’s so it would appeal to the older men. Nevertheless this may seem as stereotyping. I like top gear and I don’t even know a great deal about cars. There are other aspects that appeal to me, such as the humour of the challenges that Richard, James and Jeremy have to do. Also I learn a bit about cars too.
For our 2 minute opening we decided to go in a different direction to the peers in our class. As most of them were doing horror as their genre we were determined to go into the direction of romantic comedy. However we decided to add an Asian twist to it. We thought of ‘bend it like Beckham’ as our inspiration. Bend it like beckham is a British Asian, romantic comedy. The target audience are Asian girls aged 13-17. These people would watch this film as maybe they could emphasise with the characters and also the British Asian comedy genre is very minute so they would like to see if the film is good. However because of some the characters for example jess (Keira Knightly) and Joe (Jonathon Meyers) the target audience can widen to British girls and boys (as there is a football storyline).
We thought our target audience could be Asian girls aged 13-17. However we researched the population of Asians in Great Britain and they are slim. So we need to add a storyline that can appeal to other ethnicities to. As it is a romantic comedy we could have the love interest a British boy and maybe film the contrasts between the two cultures. However as we only have two minutes this is unlikely to be shown, but if we extended the plot we could have this as a storyline.
In conclusion target audience are not always correct for the specific person it is their personal preference what genre of film they enjoy.
Clear undestanding shown here, Amara - well done. I like the twist in your target audience and you show an excellent understanding of the economics of film making when you make the comment about widening the target audience.
ReplyDeleteThink carefully about your leads/plot/props/ costumes/settings now.
Mrs H